Posts Tagged ‘marketing’

 

 

What Is Behavioral Marketing?

Behavioral Targeting Image

 

Behavioral advertising is when an advertiser delivers you specialized ads based on your browsing history. As a marketer, I love this concept and think that it is revolutionizing Internet Marketing. As an individual, I don’t particularly care for it. There isn’t enough control. There really isn’t any regulatory control, nor is their any user control. There should be some sort of user control panel that must be standard if a user is to be tracked, in my opinion.

 

I was able to find one way to “opt-out” of what many can say is an invasion of privacy. The NAI(Network Advertising Initiative) is an organization that has a membership of 98 large advertising companies, like Google. The site scans your computer, and informs you to how many of their members are currently tracking your behaviors. You can then easily “Opt-Out” from those companies. One small catch is that this only works for behavioral marketing used with HTTP cookies and offers no defense from other collection methods.

 

Behavioral targeting is a form of cultural customization. Both cultural customization and behavioral targeting have the same goals. To increase online advertising effectiveness while improving user experience. The only difference between the two is how they get there. Cultural customization targets a used based on their location or culture, while behavioral targeting targets a user based on their Internet history.

 

Source:

http://www.networkadvertising.org/choices/

 

Thanks,

Vinny Napoleone

Hello Everyone,

So, for my final project in my Content Strategy, Development, and Marketing class, I have chosen to use Starbucks as my brand for my final project.  As discussed in my previous blog posts, I will be producing a podcast as my content deliverable and Twitter as my social media channel to promote my podcast.

I will be using twitter to identify my brand to my followers for a multitude of reasons.

1. Twitter has over 645 million active registered users. (Statisticbrain)
2. Twitter’s hashtag system allows for me to communicate directly with individual users and also allows for the creation of trends. (Hashtags.org)

Stay tuned next for week for my final post for this class.

 Vinny Napoleone
@Vinny_Nap
 
Sources:
 http://theaudacitytopodcast.com/tap067-11-ways-to-use-twitter-to-promote-your-blog-or-podcast/
http://www.statisticbrain.com/twitter-statistics/
http://www.hashtags.org/business/management/hashtag-power-what-a-hashtag-can-do-for-a-brand/

Hello Everyone,

It has been a while since I’ve posted. Let me start by re-introducing myself, as this post is for my Content Strategy, Development and Marketing class. My name is Vinny, I am 28 years old, and I live in Manahawkin, NJ with my wife, Michelle and my 5 year old daughter, Annalise. I work in the heating and air conditioning industry as a service tech for the last 9 years. I am in the Internet Marketing bachelor degree program at Full Sail with the intentions on becoming a successful Internet Marketer.

For my final project in this class, I will be focusing on Starbucks as my brand. I have chosen Starbucks as my choice because it is a brand that I like and that I am also familiar with. I enjoy their products and like their marketing techniques. I am looking forward to creating a campaign around the Starbucks brand. I hope that this class will help me in the planning, implementation, and scaling of content marketing. Thank you all for taking the time to read my blog post.

Vincent Napoleone
@Vinny_Nap

Many of you have probably heard the term “Internet Marketing” and may have a few different ideas about what it is all about. Internet marketing covers a wide range of online tasks such as e-mail marketing, search engine optimization, content marketing, and so on. For this post I’d like to discuss a little bit about affiliate marketing. Affiliate marketing was how I originally got into Internet marketing. It can be quite profitable, and enables you to employ a lot of the other Internet marketing methods with it.

Affiliate marketing to the online world is like commission-based referral work in the outside world. If you don’t bring in visitors or sales, you don’t make any money. Sounds kind of hard right? Well, it can be… but unlike normal jobs that require you to work 9-5 every day, affiliate marketing, if done right, can be turn into an automated money maker.

Almost every ad or banner you see on a website you visit is a form of affiliate marketing. When you click on that banner and visit a site, that click gets tracked back to where you clicked it. Some affiliate programs give a small payout per click, but most do it by sale. The commission of a sale can vary from a flat rate to a percentage of the order, depending on the vendor. The great thing about affiliate marketing is you can pick any niche you want to market, so it can be something you truly believe in. I started out doing affiliate marketing for an electronic cigarette company after falling in love with their product. Once you pick your niche, you can choose whether you market for one, or many different brands. Joining an affiliate marketing program usually doesn’t cost anything, and a lot of companies will even throw in a bonus for signing up. After all, if you are successful, you make them money.

 

Some Affiliate Marketing Examples:
http://www.cj.com
https://www.pepperjamnetwork.com
 

Stay tuned for more information about affiliate marketing as well as other Internet marketing methods in future blog posts.

Vincent Napoleone
@vinny_nap
vinnynap@fullsail.edu
Content Strategy at Work
This podcast, UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work” helped me realize that the need for a content strategy is important. Margot made excellent points that in small budget and restricted environments, where you may think you don’t need a content strategy, are when you need a content strategy the most. When projects are small, the amount of content is small, so you need to have a large impact with a limited amount of resources. To do so, a content strategy is needed. She also brought up how a content strategy can apply to social media like Twitter and Facebook. The biggest thing that I have learned from this podcast is to look at social media as an investment of
time, creativity, and energy. Her book seems very interesting, I will definitely need to read it.
The Podcast can be found here : UIE Book Corner
Information on her book can be found here: Appropriate, Inc.