Posts Tagged ‘Internet marketing’

 

 

What Is Behavioral Marketing?

Behavioral Targeting Image

 

Behavioral advertising is when an advertiser delivers you specialized ads based on your browsing history. As a marketer, I love this concept and think that it is revolutionizing Internet Marketing. As an individual, I don’t particularly care for it. There isn’t enough control. There really isn’t any regulatory control, nor is their any user control. There should be some sort of user control panel that must be standard if a user is to be tracked, in my opinion.

 

I was able to find one way to “opt-out” of what many can say is an invasion of privacy. The NAI(Network Advertising Initiative) is an organization that has a membership of 98 large advertising companies, like Google. The site scans your computer, and informs you to how many of their members are currently tracking your behaviors. You can then easily “Opt-Out” from those companies. One small catch is that this only works for behavioral marketing used with HTTP cookies and offers no defense from other collection methods.

 

Behavioral targeting is a form of cultural customization. Both cultural customization and behavioral targeting have the same goals. To increase online advertising effectiveness while improving user experience. The only difference between the two is how they get there. Cultural customization targets a used based on their location or culture, while behavioral targeting targets a user based on their Internet history.

 

Source:

http://www.networkadvertising.org/choices/

 

Thanks,

Vinny Napoleone

Advertisements

Hey everyone, this is a quick guide to get you all started into the amazing world of affiliate marketing. If you want a more in depth affiliate marketing tutorial, I highly suggest signing up for Afillorama’s Affiloblueprint.

Step One – Market Research

Before you can start creating an amazing affiliate website you have to do a little research. Market research consists of finding profitable niches that you might be interested in promoting. These niches can have digital products, physical products, or both. Once you’ve discovered your niche and found product(s) to promote its time to move on to step two. ClickBank is a great resource for researching niches.

Step Two – Keyword Research

Finding the right keywords can be quite troublesome to a lot of internet marketers. You have to learn the market of the niche you are advertising and understand buyer intent. Create a list of keywords (40-50) that are related to your niche and then use a keyword planner to find related keywords. Using a tool such as Traffic Travis or just Google’s keyword planner, you want to eliminate low traffic, high competition keywords. Keywords with less than 50 hits a month should be discarded. You should now have a solid keyword list of about 20-30 keywords.

Step Three – Create Killer Content

Now we want to create content, quality content. You should create a list of topic ideas that you will write about for your niche, roughly 20 or so. Then you want to create articles for these topics. These articles should be 500+ words of amazing content. For those of you that are not good writers, such as myself, there are alternatives. Outsourcing your content through Fiverr or Elance is also an option if you can afford it. This step may take some time, and that is ok. You don’t want to rush it, quality is KING, so take your time and do it right.


To Be Continued…

Stay tuned to next week’s post for steps Four, Five, and maybe Six.

-Vinny Napoleone
@vinny_nap

Hello Everyone,

So, for my final project in my Content Strategy, Development, and Marketing class, I have chosen to use Starbucks as my brand for my final project.  As discussed in my previous blog posts, I will be producing a podcast as my content deliverable and Twitter as my social media channel to promote my podcast.

I will be using twitter to identify my brand to my followers for a multitude of reasons.

1. Twitter has over 645 million active registered users. (Statisticbrain)
2. Twitter’s hashtag system allows for me to communicate directly with individual users and also allows for the creation of trends. (Hashtags.org)

Stay tuned next for week for my final post for this class.

 Vinny Napoleone
@Vinny_Nap
 
Sources:
 http://theaudacitytopodcast.com/tap067-11-ways-to-use-twitter-to-promote-your-blog-or-podcast/
http://www.statisticbrain.com/twitter-statistics/
http://www.hashtags.org/business/management/hashtag-power-what-a-hashtag-can-do-for-a-brand/

Hello again everyone,

As a continuation of my previous week’s post, I will be discussing the details of my final project in Content Strategy, Development and Marketing class. The brand I have chosen is Starbucks. The deliverable type for my final project will be a Podcast (series).

I chose this deliverable because I feel that this channel has not yet been utilized properly by Starbucks, and it should be. Starbucks has a loyal following, so it should be hard to get people to listen to the podcast series. In addition, Starbucks has been facing some public relations issues over the last few years and this gives Starbucks the opportunity to gain a voice.

Podcasts are easy to track the amount of listeners and could also pay for themselves with advertising. The podcasts will be intertwined with social media accounts, the Starbucks main website, and a corresponding blog. So to sum it up, with the economy in the fragile state that it is on, Starbucks needs a way to maintain loyalty, work on image, and continue bringing in more customers into their stores. These podcasts give Starbucks the opportunity to achieve these long and short-term goals.

 Source:
http://www.myobpod.com/myob_2008-11-10.aspx
 
Thanks,
Vinny Napoleone
@Vinny_Nap

Hello Everyone,

It has been a while since I’ve posted. Let me start by re-introducing myself, as this post is for my Content Strategy, Development and Marketing class. My name is Vinny, I am 28 years old, and I live in Manahawkin, NJ with my wife, Michelle and my 5 year old daughter, Annalise. I work in the heating and air conditioning industry as a service tech for the last 9 years. I am in the Internet Marketing bachelor degree program at Full Sail with the intentions on becoming a successful Internet Marketer.

For my final project in this class, I will be focusing on Starbucks as my brand. I have chosen Starbucks as my choice because it is a brand that I like and that I am also familiar with. I enjoy their products and like their marketing techniques. I am looking forward to creating a campaign around the Starbucks brand. I hope that this class will help me in the planning, implementation, and scaling of content marketing. Thank you all for taking the time to read my blog post.

Vincent Napoleone
@Vinny_Nap

Many of you have probably heard the term “Internet Marketing” and may have a few different ideas about what it is all about. Internet marketing covers a wide range of online tasks such as e-mail marketing, search engine optimization, content marketing, and so on. For this post I’d like to discuss a little bit about affiliate marketing. Affiliate marketing was how I originally got into Internet marketing. It can be quite profitable, and enables you to employ a lot of the other Internet marketing methods with it.

Affiliate marketing to the online world is like commission-based referral work in the outside world. If you don’t bring in visitors or sales, you don’t make any money. Sounds kind of hard right? Well, it can be… but unlike normal jobs that require you to work 9-5 every day, affiliate marketing, if done right, can be turn into an automated money maker.

Almost every ad or banner you see on a website you visit is a form of affiliate marketing. When you click on that banner and visit a site, that click gets tracked back to where you clicked it. Some affiliate programs give a small payout per click, but most do it by sale. The commission of a sale can vary from a flat rate to a percentage of the order, depending on the vendor. The great thing about affiliate marketing is you can pick any niche you want to market, so it can be something you truly believe in. I started out doing affiliate marketing for an electronic cigarette company after falling in love with their product. Once you pick your niche, you can choose whether you market for one, or many different brands. Joining an affiliate marketing program usually doesn’t cost anything, and a lot of companies will even throw in a bonus for signing up. After all, if you are successful, you make them money.

 

Some Affiliate Marketing Examples:
http://www.cj.com
https://www.pepperjamnetwork.com
 

Stay tuned for more information about affiliate marketing as well as other Internet marketing methods in future blog posts.

Vincent Napoleone
@vinny_nap
vinnynap@fullsail.edu