Posts Tagged ‘Content strategy’

Hey everyone, this is a quick guide to get you all started into the amazing world of affiliate marketing. If you want a more in depth affiliate marketing tutorial, I highly suggest signing up for Afillorama’s Affiloblueprint.

Step One – Market Research

Before you can start creating an amazing affiliate website you have to do a little research. Market research consists of finding profitable niches that you might be interested in promoting. These niches can have digital products, physical products, or both. Once you’ve discovered your niche and found product(s) to promote its time to move on to step two. ClickBank is a great resource for researching niches.

Step Two – Keyword Research

Finding the right keywords can be quite troublesome to a lot of internet marketers. You have to learn the market of the niche you are advertising and understand buyer intent. Create a list of keywords (40-50) that are related to your niche and then use a keyword planner to find related keywords. Using a tool such as Traffic Travis or just Google’s keyword planner, you want to eliminate low traffic, high competition keywords. Keywords with less than 50 hits a month should be discarded. You should now have a solid keyword list of about 20-30 keywords.

Step Three – Create Killer Content

Now we want to create content, quality content. You should create a list of topic ideas that you will write about for your niche, roughly 20 or so. Then you want to create articles for these topics. These articles should be 500+ words of amazing content. For those of you that are not good writers, such as myself, there are alternatives. Outsourcing your content through Fiverr or Elance is also an option if you can afford it. This step may take some time, and that is ok. You don’t want to rush it, quality is KING, so take your time and do it right.


To Be Continued…

Stay tuned to next week’s post for steps Four, Five, and maybe Six.

-Vinny Napoleone
@vinny_nap

Hey Guys,

So for my final blog posting for this class, I will be reflecting on my challenges, strengths, and my improvements that I have experienced in this class. My hardest challenge is juggling schoolwork with work and family life. That has been my biggest challenge all throughout my year and a half here at Full Sail. One of my strengths is that I persevere. That perseverance is what helps me jump the hurdle of juggling my workload. Another strength of mine is my ability to learn quickly. This has also come in handy during my classes, and most definitely in this class as well. These two strengths will improve over the next few months and hopefully take me well beyond graduation.

I have improved in my abilities to focus on a greater goal and to bring multiple projects together in unison. In addition, I have improved on my creativity. Creativity and focus are what I consider to be my weakest link, and this class has helped me improve on those weaknesses.

 

Thanks guys for following me, and will post again soon.

Vinny Napoleone

Hello again everyone,

As a continuation of my previous week’s post, I will be discussing the details of my final project in Content Strategy, Development and Marketing class. The brand I have chosen is Starbucks. The deliverable type for my final project will be a Podcast (series).

I chose this deliverable because I feel that this channel has not yet been utilized properly by Starbucks, and it should be. Starbucks has a loyal following, so it should be hard to get people to listen to the podcast series. In addition, Starbucks has been facing some public relations issues over the last few years and this gives Starbucks the opportunity to gain a voice.

Podcasts are easy to track the amount of listeners and could also pay for themselves with advertising. The podcasts will be intertwined with social media accounts, the Starbucks main website, and a corresponding blog. So to sum it up, with the economy in the fragile state that it is on, Starbucks needs a way to maintain loyalty, work on image, and continue bringing in more customers into their stores. These podcasts give Starbucks the opportunity to achieve these long and short-term goals.

 Source:
http://www.myobpod.com/myob_2008-11-10.aspx
 
Thanks,
Vinny Napoleone
@Vinny_Nap

Hello Everyone,

It has been a while since I’ve posted. Let me start by re-introducing myself, as this post is for my Content Strategy, Development and Marketing class. My name is Vinny, I am 28 years old, and I live in Manahawkin, NJ with my wife, Michelle and my 5 year old daughter, Annalise. I work in the heating and air conditioning industry as a service tech for the last 9 years. I am in the Internet Marketing bachelor degree program at Full Sail with the intentions on becoming a successful Internet Marketer.

For my final project in this class, I will be focusing on Starbucks as my brand. I have chosen Starbucks as my choice because it is a brand that I like and that I am also familiar with. I enjoy their products and like their marketing techniques. I am looking forward to creating a campaign around the Starbucks brand. I hope that this class will help me in the planning, implementation, and scaling of content marketing. Thank you all for taking the time to read my blog post.

Vincent Napoleone
@Vinny_Nap
Content Strategy at Work
This podcast, UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work” helped me realize that the need for a content strategy is important. Margot made excellent points that in small budget and restricted environments, where you may think you don’t need a content strategy, are when you need a content strategy the most. When projects are small, the amount of content is small, so you need to have a large impact with a limited amount of resources. To do so, a content strategy is needed. She also brought up how a content strategy can apply to social media like Twitter and Facebook. The biggest thing that I have learned from this podcast is to look at social media as an investment of
time, creativity, and energy. Her book seems very interesting, I will definitely need to read it.
The Podcast can be found here : UIE Book Corner
Information on her book can be found here: Appropriate, Inc.