Posts Tagged ‘business’

Hey Guys,

So for my final blog posting for this class, I will be reflecting on my challenges, strengths, and my improvements that I have experienced in this class. My hardest challenge is juggling schoolwork with work and family life. That has been my biggest challenge all throughout my year and a half here at Full Sail. One of my strengths is that I persevere. That perseverance is what helps me jump the hurdle of juggling my workload. Another strength of mine is my ability to learn quickly. This has also come in handy during my classes, and most definitely in this class as well. These two strengths will improve over the next few months and hopefully take me well beyond graduation.

I have improved in my abilities to focus on a greater goal and to bring multiple projects together in unison. In addition, I have improved on my creativity. Creativity and focus are what I consider to be my weakest link, and this class has helped me improve on those weaknesses.

 

Thanks guys for following me, and will post again soon.

Vinny Napoleone

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Hello again everyone,

As a continuation of my previous week’s post, I will be discussing the details of my final project in Content Strategy, Development and Marketing class. The brand I have chosen is Starbucks. The deliverable type for my final project will be a Podcast (series).

I chose this deliverable because I feel that this channel has not yet been utilized properly by Starbucks, and it should be. Starbucks has a loyal following, so it should be hard to get people to listen to the podcast series. In addition, Starbucks has been facing some public relations issues over the last few years and this gives Starbucks the opportunity to gain a voice.

Podcasts are easy to track the amount of listeners and could also pay for themselves with advertising. The podcasts will be intertwined with social media accounts, the Starbucks main website, and a corresponding blog. So to sum it up, with the economy in the fragile state that it is on, Starbucks needs a way to maintain loyalty, work on image, and continue bringing in more customers into their stores. These podcasts give Starbucks the opportunity to achieve these long and short-term goals.

 Source:
http://www.myobpod.com/myob_2008-11-10.aspx
 
Thanks,
Vinny Napoleone
@Vinny_Nap

Many of you have probably heard the term “Internet Marketing” and may have a few different ideas about what it is all about. Internet marketing covers a wide range of online tasks such as e-mail marketing, search engine optimization, content marketing, and so on. For this post I’d like to discuss a little bit about affiliate marketing. Affiliate marketing was how I originally got into Internet marketing. It can be quite profitable, and enables you to employ a lot of the other Internet marketing methods with it.

Affiliate marketing to the online world is like commission-based referral work in the outside world. If you don’t bring in visitors or sales, you don’t make any money. Sounds kind of hard right? Well, it can be… but unlike normal jobs that require you to work 9-5 every day, affiliate marketing, if done right, can be turn into an automated money maker.

Almost every ad or banner you see on a website you visit is a form of affiliate marketing. When you click on that banner and visit a site, that click gets tracked back to where you clicked it. Some affiliate programs give a small payout per click, but most do it by sale. The commission of a sale can vary from a flat rate to a percentage of the order, depending on the vendor. The great thing about affiliate marketing is you can pick any niche you want to market, so it can be something you truly believe in. I started out doing affiliate marketing for an electronic cigarette company after falling in love with their product. Once you pick your niche, you can choose whether you market for one, or many different brands. Joining an affiliate marketing program usually doesn’t cost anything, and a lot of companies will even throw in a bonus for signing up. After all, if you are successful, you make them money.

 

Some Affiliate Marketing Examples:
http://www.cj.com
https://www.pepperjamnetwork.com
 

Stay tuned for more information about affiliate marketing as well as other Internet marketing methods in future blog posts.

Vincent Napoleone
@vinny_nap
vinnynap@fullsail.edu
Content Strategy at Work
This podcast, UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work” helped me realize that the need for a content strategy is important. Margot made excellent points that in small budget and restricted environments, where you may think you don’t need a content strategy, are when you need a content strategy the most. When projects are small, the amount of content is small, so you need to have a large impact with a limited amount of resources. To do so, a content strategy is needed. She also brought up how a content strategy can apply to social media like Twitter and Facebook. The biggest thing that I have learned from this podcast is to look at social media as an investment of
time, creativity, and energy. Her book seems very interesting, I will definitely need to read it.
The Podcast can be found here : UIE Book Corner
Information on her book can be found here: Appropriate, Inc.