Archive for the ‘School Work’ Category

Hey Guys,

So for my final blog posting for this class, I will be reflecting on my challenges, strengths, and my improvements that I have experienced in this class. My hardest challenge is juggling schoolwork with work and family life. That has been my biggest challenge all throughout my year and a half here at Full Sail. One of my strengths is that I persevere. That perseverance is what helps me jump the hurdle of juggling my workload. Another strength of mine is my ability to learn quickly. This has also come in handy during my classes, and most definitely in this class as well. These two strengths will improve over the next few months and hopefully take me well beyond graduation.

I have improved in my abilities to focus on a greater goal and to bring multiple projects together in unison. In addition, I have improved on my creativity. Creativity and focus are what I consider to be my weakest link, and this class has helped me improve on those weaknesses.


Thanks guys for following me, and will post again soon.

Vinny Napoleone


Hello Everyone,

So, for my final project in my Content Strategy, Development, and Marketing class, I have chosen to use Starbucks as my brand for my final project.  As discussed in my previous blog posts, I will be producing a podcast as my content deliverable and Twitter as my social media channel to promote my podcast.

I will be using twitter to identify my brand to my followers for a multitude of reasons.

1. Twitter has over 645 million active registered users. (Statisticbrain)
2. Twitter’s hashtag system allows for me to communicate directly with individual users and also allows for the creation of trends. (

Stay tuned next for week for my final post for this class.

 Vinny Napoleone

Hello again everyone,

As a continuation of my previous week’s post, I will be discussing the details of my final project in Content Strategy, Development and Marketing class. The brand I have chosen is Starbucks. The deliverable type for my final project will be a Podcast (series).

I chose this deliverable because I feel that this channel has not yet been utilized properly by Starbucks, and it should be. Starbucks has a loyal following, so it should be hard to get people to listen to the podcast series. In addition, Starbucks has been facing some public relations issues over the last few years and this gives Starbucks the opportunity to gain a voice.

Podcasts are easy to track the amount of listeners and could also pay for themselves with advertising. The podcasts will be intertwined with social media accounts, the Starbucks main website, and a corresponding blog. So to sum it up, with the economy in the fragile state that it is on, Starbucks needs a way to maintain loyalty, work on image, and continue bringing in more customers into their stores. These podcasts give Starbucks the opportunity to achieve these long and short-term goals.

Vinny Napoleone

Hello Everyone,

It has been a while since I’ve posted. Let me start by re-introducing myself, as this post is for my Content Strategy, Development and Marketing class. My name is Vinny, I am 28 years old, and I live in Manahawkin, NJ with my wife, Michelle and my 5 year old daughter, Annalise. I work in the heating and air conditioning industry as a service tech for the last 9 years. I am in the Internet Marketing bachelor degree program at Full Sail with the intentions on becoming a successful Internet Marketer.

For my final project in this class, I will be focusing on Starbucks as my brand. I have chosen Starbucks as my choice because it is a brand that I like and that I am also familiar with. I enjoy their products and like their marketing techniques. I am looking forward to creating a campaign around the Starbucks brand. I hope that this class will help me in the planning, implementation, and scaling of content marketing. Thank you all for taking the time to read my blog post.

Vincent Napoleone

Tonight I will be discussing the supposed “Death of Flash by HTML 5”. Although HTML5 is growing at a rapid pace, I don’t foresee Flash going away just yet. Here’s why:



A little over one-third of desktop web users are still using Internet Explorer 8 or older, which HTML5’s <audio> and <video> tags aren’t supported. That one-third is a huge amount of people that cannot experience the joys and wonder of HTML5. Flash has a stay of execution on the desktop front for some time to come.


Corporate Setting

According to Luke Reimer of Smashing Magazine, Flash is still growing on a corporate level through rich media, training solutions, and intranet applications. Its extensive capabilities make it a profitable and versatile choice for corporate applications.


Mobile Applications

ActionScript 3 is a great example of how Flash can be a powerful tool for creating comprehensive apps. ActionScript 3 provides excellent performance, has reusable code bases, and can enable highly complex applications with more ease.





HTML5 may be filing its niche in the web design market, but I do not feel that Flash will ever be completely gone. It still serves a purpose and will most likely reinvent itself in the future to fill the needs of the growing interactive media market. Flash brings compatibility across many different platforms and in turn, provides smooth consistency.


More info:


Vincent Napoleone


Interactive Media is developing at an astounding rate, almost too fast to even keep track. As technology advances and the demand for new media continues to grow, Interactive Media will continue to keep us guessing to “What will they think of next?”

What It Means-

Interactive Media, by definition, is basically any type of media (Such as text and images) that allows users to interact with it. This of course is a very basic definition of an extremely complex term. Interactive Media as a discipline overlaps many different fields; from E-Commerce to Journalism and more…

Advancements –

Advancements in Interactive Media include, but are definitely not limited to, Google Glass and Recon Jet. These HUD glasses have a built in screen with the ability to record video and sound, search the web, keep track of your speed, and more. These devices are the future of technology and Interactive Media, but it does raise some serious questions.



Google Glass in particular is receiving some heat about possible privacy issues that can or will arise from their product. This product can collect information as you wander about from other people through facial recognition and other means. Now, you may have signed a privacy agreement with your Google Glass software, but did the random strangers you pass on street sign it too? As Interactive Media tried to become more personalized, I see privacy being the number one roadblock in this sector.

On The Upside-

On a more positive note, I feel that Interactive Media has limitless potential. Being able to interact with computers and each other in unimaginable ways. It’s exciting; there is no doubt about that.


Vincent Napoleone

Incorporating media such as video in your blog can multiply the amount of visibility your blog will receive. According to custom media labs, casual web surfers spend an average of 40 seconds on a text website and a whopping 5.5 MINUTES on a page with video! It is extremely important when adding videos and other media to your blog to add in tags and as much textual description as possible to help with visibility.

technorati logo

While researching better ways to market my blog, the article “Effective Marketing with blogs” talks about Technorati. Before reading this article, I honestly never heard of Technorati. So basically, Technorati is a massive index and search engine for blogs. I strongly recommend every blogger to check it out and claim your blog on their site. You can even add Technorati tags to your posts to increase visibility and ranking.

Dawson, T., & Dawson, R. (2007). Effective Marketing with blogs. Eventdv, 20(10), 26-32.
Vincent Napoleone

Many of you have probably heard the term “Internet Marketing” and may have a few different ideas about what it is all about. Internet marketing covers a wide range of online tasks such as e-mail marketing, search engine optimization, content marketing, and so on. For this post I’d like to discuss a little bit about affiliate marketing. Affiliate marketing was how I originally got into Internet marketing. It can be quite profitable, and enables you to employ a lot of the other Internet marketing methods with it.

Affiliate marketing to the online world is like commission-based referral work in the outside world. If you don’t bring in visitors or sales, you don’t make any money. Sounds kind of hard right? Well, it can be… but unlike normal jobs that require you to work 9-5 every day, affiliate marketing, if done right, can be turn into an automated money maker.

Almost every ad or banner you see on a website you visit is a form of affiliate marketing. When you click on that banner and visit a site, that click gets tracked back to where you clicked it. Some affiliate programs give a small payout per click, but most do it by sale. The commission of a sale can vary from a flat rate to a percentage of the order, depending on the vendor. The great thing about affiliate marketing is you can pick any niche you want to market, so it can be something you truly believe in. I started out doing affiliate marketing for an electronic cigarette company after falling in love with their product. Once you pick your niche, you can choose whether you market for one, or many different brands. Joining an affiliate marketing program usually doesn’t cost anything, and a lot of companies will even throw in a bonus for signing up. After all, if you are successful, you make them money.


Some Affiliate Marketing Examples:

Stay tuned for more information about affiliate marketing as well as other Internet marketing methods in future blog posts.

Vincent Napoleone

Tonight I will be discussing some important elements of creating a great video interview and podcast. I will also be talking about when I would use these forms of communication. There can be a lot of factors that can play into how a video interview will turn out. First and foremost, equipment can play the most crucial role.


A high quality, high-definition camera now costs less than $300 and can make a huge difference. If you plan on interviewing someone, a tripod is definitely necessary. An external hard drive will help keep your files backed up and organized and should be considered.


Rehearsing and scripting an interview can help keep the video flowing smoothly and will help guide the interviewees towards your goal or topic for that particular video.


While shooting the video, you should be aware of the your surrounds. Those surroundings include lighting, audio, shadows, and background noise. Reviewing each clip before moving on is a good way of knowing that the framing, audio, and video are all proper.

Video Interview

A podcast can be a very useful tool, if done properly. In order to have a successful podcast, one must know what they are trying to achieve from the podcast. Do they want to create a series? Is it to promote a product or brand? Once you know why you are creating a podcast, you can delve deeper into planning and making it great. The length of your podcast is a very important element to keep in mind; a good rule of thumb is under 30 minutes. Make sure that if you decide to use music, it transitions smoothly with the vocals of the podcast itself; try not to make it seem unnatural. Lastly, be sure to review and edit your podcast before publishing it.


Both of these forms of communication are great for adding valuable content. This content is viable to both your audience and search engines. Search engines are looking more and more at videos and podcasts when it comes to ranking websites for content. So make sure that your content has a good title, description, tags, and (when applicable) thumbnail.

Image Source:
Vincent Napoleone

Certificate of completion’s Web Design Fundamentals course completed. 🙂