Archive for July, 2013

Incorporating media such as video in your blog can multiply the amount of visibility your blog will receive. According to custom media labs, casual web surfers spend an average of 40 seconds on a text website and a whopping 5.5 MINUTES on a page with video! It is extremely important when adding videos and other media to your blog to add in tags and as much textual description as possible to help with visibility.

technorati logo

While researching better ways to market my blog, the article “Effective Marketing with blogs” talks about Technorati. Before reading this article, I honestly never heard of Technorati. So basically, Technorati is a massive index and search engine for blogs. I strongly recommend every blogger to check it out and claim your blog on their site. You can even add Technorati tags to your posts to increase visibility and ranking.

Dawson, T., & Dawson, R. (2007). Effective Marketing with blogs. Eventdv, 20(10), 26-32.
Vincent Napoleone

Many of you have probably heard the term “Internet Marketing” and may have a few different ideas about what it is all about. Internet marketing covers a wide range of online tasks such as e-mail marketing, search engine optimization, content marketing, and so on. For this post I’d like to discuss a little bit about affiliate marketing. Affiliate marketing was how I originally got into Internet marketing. It can be quite profitable, and enables you to employ a lot of the other Internet marketing methods with it.

Affiliate marketing to the online world is like commission-based referral work in the outside world. If you don’t bring in visitors or sales, you don’t make any money. Sounds kind of hard right? Well, it can be… but unlike normal jobs that require you to work 9-5 every day, affiliate marketing, if done right, can be turn into an automated money maker.

Almost every ad or banner you see on a website you visit is a form of affiliate marketing. When you click on that banner and visit a site, that click gets tracked back to where you clicked it. Some affiliate programs give a small payout per click, but most do it by sale. The commission of a sale can vary from a flat rate to a percentage of the order, depending on the vendor. The great thing about affiliate marketing is you can pick any niche you want to market, so it can be something you truly believe in. I started out doing affiliate marketing for an electronic cigarette company after falling in love with their product. Once you pick your niche, you can choose whether you market for one, or many different brands. Joining an affiliate marketing program usually doesn’t cost anything, and a lot of companies will even throw in a bonus for signing up. After all, if you are successful, you make them money.


Some Affiliate Marketing Examples:

Stay tuned for more information about affiliate marketing as well as other Internet marketing methods in future blog posts.

Vincent Napoleone

Tonight I will be discussing some important elements of creating a great video interview and podcast. I will also be talking about when I would use these forms of communication. There can be a lot of factors that can play into how a video interview will turn out. First and foremost, equipment can play the most crucial role.


A high quality, high-definition camera now costs less than $300 and can make a huge difference. If you plan on interviewing someone, a tripod is definitely necessary. An external hard drive will help keep your files backed up and organized and should be considered.


Rehearsing and scripting an interview can help keep the video flowing smoothly and will help guide the interviewees towards your goal or topic for that particular video.


While shooting the video, you should be aware of the your surrounds. Those surroundings include lighting, audio, shadows, and background noise. Reviewing each clip before moving on is a good way of knowing that the framing, audio, and video are all proper.

Video Interview

A podcast can be a very useful tool, if done properly. In order to have a successful podcast, one must know what they are trying to achieve from the podcast. Do they want to create a series? Is it to promote a product or brand? Once you know why you are creating a podcast, you can delve deeper into planning and making it great. The length of your podcast is a very important element to keep in mind; a good rule of thumb is under 30 minutes. Make sure that if you decide to use music, it transitions smoothly with the vocals of the podcast itself; try not to make it seem unnatural. Lastly, be sure to review and edit your podcast before publishing it.


Both of these forms of communication are great for adding valuable content. This content is viable to both your audience and search engines. Search engines are looking more and more at videos and podcasts when it comes to ranking websites for content. So make sure that your content has a good title, description, tags, and (when applicable) thumbnail.

Image Source:
Vincent Napoleone

Certificate of completion’s Web Design Fundamentals course completed. 🙂

Today I will be discussing some pros and cons of visual resumes, as well as comparing it to my LinkedIn profile and listing some jobs that I feel visual resumes are appropriate for.

 Visual Resume Pros:
1. Visual resumes set you apart from your competitors.
2. Visual resumes allow prospective employers to see your creative side.
3. Visual resumes allow you to condense pages of wordy information into a colorful and easy to read infographic.

Visual Resume Cons:
1. Visual Resumes can be hard to edit later.
2. You will still need a traditional resume for most job portal websites.
3. Visual Resumes may not yet be embraced by a particular company or hiring manager.

I believe that any job that entails a good bit of design, technology, or marketing would be a good fit for visual resumes. Very large corporations and government jobs may still require a traditional resume though.

Vincent Napoleone’s LinkedIn Profile

My LinkedIn profile can be considered as both a traditional resume and a visual resume. My profile starts with my picture and a bit of background information about me. The “Experience” and “Education” sections take the form of a traditional resume, listing all of my previous work and schooling experience. My “Skills and Expertise” is an interactive, visual section that changes as people endorse me. My LinkedIn profile also goes beyond both traditional and visual resumes by also listing my connections, groups and who and what I am following.

Visual Resume

Visual Resume Source: 
Info Source:
Vincent Napoleone