UIE Brain Sparks Podcast

Posted: May 21, 2013 in Interesting
Tags: , , , , , ,
Content Strategy at Work
This podcast, UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work” helped me realize that the need for a content strategy is important. Margot made excellent points that in small budget and restricted environments, where you may think you don’t need a content strategy, are when you need a content strategy the most. When projects are small, the amount of content is small, so you need to have a large impact with a limited amount of resources. To do so, a content strategy is needed. She also brought up how a content strategy can apply to social media like Twitter and Facebook. The biggest thing that I have learned from this podcast is to look at social media as an investment of
time, creativity, and energy. Her book seems very interesting, I will definitely need to read it.
The Podcast can be found here : UIE Book Corner
Information on her book can be found here: Appropriate, Inc.
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