What Is Behavioral Marketing?

Behavioral Targeting Image


Behavioral advertising is when an advertiser delivers you specialized ads based on your browsing history. As a marketer, I love this concept and think that it is revolutionizing Internet Marketing. As an individual, I don’t particularly care for it. There isn’t enough control. There really isn’t any regulatory control, nor is their any user control. There should be some sort of user control panel that must be standard if a user is to be tracked, in my opinion.


I was able to find one way to “opt-out” of what many can say is an invasion of privacy. The NAI(Network Advertising Initiative) is an organization that has a membership of 98 large advertising companies, like Google. The site scans your computer, and informs you to how many of their members are currently tracking your behaviors. You can then easily “Opt-Out” from those companies. One small catch is that this only works for behavioral marketing used with HTTP cookies and offers no defense from other collection methods.


Behavioral targeting is a form of cultural customization. Both cultural customization and behavioral targeting have the same goals. To increase online advertising effectiveness while improving user experience. The only difference between the two is how they get there. Cultural customization targets a used based on their location or culture, while behavioral targeting targets a user based on their Internet history.






Vinny Napoleone


Ambit Energy Logo

What is Ambit Energy?

Ambit Energy is an A+ BBB accredited business that provides electricity and natural gas services to energy markets in the US that have been deregulated.

Ambit Energy obtains customers through multi-level marketing. These networks of consultants work directly with customers and other consultants, which creates a team-like atmosphere.

Ambit is currently available in 14 different energy markets. Customers can switch to Ambit in California, Connecticut, Delaware, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Texas, and Washington DC.


What is the Ambit Opportunity?

Ambit provides opportunities to both consultants and customers.

As a customer, it costs nothing to switch over; you can cancel anytime, and in most states, are guaranteed to save money on your gas and electric bill. It doesn’t stop there; customers can also earn free energy for referring other customers and earn travel rewards just for paying your bill. In fact, just for signing up as a customer, Ambit will send you a 3-day/2-night hotel voucher that can be redeemed in 50+ locations.

As a consultant, you gain all of the benefits of being a customer, plus you get paid as well. Ambit offers a plethora of bonuses that are available to you when you sign up as a consultant. Jump-start bonuses are provided when you bring in new customers. Team builder bonuses are provided when consultants you sponsor bring in new customers. Lastly, Ambit will pay you a residual income for all of the customers you and your team acquire.

The best part of all of this is that until February 13th, Ambit is waiving the $429 Franchise Fee!

As an Ambit Energy Marketing Consultant, all you have to do is save people money on their gas and electric bill, and help others do the same, its that simple!


Is Ambit Energy a Scam or Pyramid Scheme?

Ambit Energy is A+ rated with the BBB. In addition, Ambit Energy was named Inc. Magazine’s Fastest Growing Privately Owned Company in 2010. In 2014, JD Power has awarded Ambit Energy the top energy provider in Connecticut, New Jersey, and Pennsylvania. When a consultant signs you up, you are placed in their team. But unlike a pyramid scheme, you have the power and ability to surpass your fellow team members, including the consultant who signed you up.


For more information on Ambit Energy, please visit AmbitProfits.com

To sign up as a customer, please visit AffordableAmbit.com

Vincent Napoleone


A Twitter advertising technique is perturbing people. Promoted brands like MasterCard and IFC are appearing in the list of accounts some users follow, even if they don’t actually follow them.

Sources familiar with the company’s advertising strategy tell me this has been occurring since early 2013, but the public has only just now cottoned onto it thanks to actor William Shatner (of Star Trek fame). Shatner brought attention to it after he saw that “MasterCard” appeared in his following list despite the fact that he didn’t follow it. He did a little investigation and discovered that the same promoted account appeared on Dwayne Johnson’s follower list, looking a little out of place given “The Rock” only followed one other account.

Twitter has long been a proponent of native advertising, making its money off promotions that look like a regular part of the Twitter landscape (instead of, say, a banner ad). People are accustomed to promoted…

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Hey everyone, this is a quick guide to get you all started into the amazing world of affiliate marketing. If you want a more in depth affiliate marketing tutorial, I highly suggest signing up for Afillorama’s Affiloblueprint.

Step One – Market Research

Before you can start creating an amazing affiliate website you have to do a little research. Market research consists of finding profitable niches that you might be interested in promoting. These niches can have digital products, physical products, or both. Once you’ve discovered your niche and found product(s) to promote its time to move on to step two. ClickBank is a great resource for researching niches.

Step Two – Keyword Research

Finding the right keywords can be quite troublesome to a lot of internet marketers. You have to learn the market of the niche you are advertising and understand buyer intent. Create a list of keywords (40-50) that are related to your niche and then use a keyword planner to find related keywords. Using a tool such as Traffic Travis or just Google’s keyword planner, you want to eliminate low traffic, high competition keywords. Keywords with less than 50 hits a month should be discarded. You should now have a solid keyword list of about 20-30 keywords.

Step Three – Create Killer Content

Now we want to create content, quality content. You should create a list of topic ideas that you will write about for your niche, roughly 20 or so. Then you want to create articles for these topics. These articles should be 500+ words of amazing content. For those of you that are not good writers, such as myself, there are alternatives. Outsourcing your content through Fiverr or Elance is also an option if you can afford it. This step may take some time, and that is ok. You don’t want to rush it, quality is KING, so take your time and do it right.

To Be Continued…

Stay tuned to next week’s post for steps Four, Five, and maybe Six.

-Vinny Napoleone

Here is a great video provided by Affilorama.

Affilorama offers Affiliate Marketing training, resources and much more.  Enjoy!



-Vinny Napoleone

Hey Guys,

So for my final blog posting for this class, I will be reflecting on my challenges, strengths, and my improvements that I have experienced in this class. My hardest challenge is juggling schoolwork with work and family life. That has been my biggest challenge all throughout my year and a half here at Full Sail. One of my strengths is that I persevere. That perseverance is what helps me jump the hurdle of juggling my workload. Another strength of mine is my ability to learn quickly. This has also come in handy during my classes, and most definitely in this class as well. These two strengths will improve over the next few months and hopefully take me well beyond graduation.

I have improved in my abilities to focus on a greater goal and to bring multiple projects together in unison. In addition, I have improved on my creativity. Creativity and focus are what I consider to be my weakest link, and this class has helped me improve on those weaknesses.


Thanks guys for following me, and will post again soon.

Vinny Napoleone

Hello Everyone,

So, for my final project in my Content Strategy, Development, and Marketing class, I have chosen to use Starbucks as my brand for my final project.  As discussed in my previous blog posts, I will be producing a podcast as my content deliverable and Twitter as my social media channel to promote my podcast.

I will be using twitter to identify my brand to my followers for a multitude of reasons.

1. Twitter has over 645 million active registered users. (Statisticbrain)
2. Twitter’s hashtag system allows for me to communicate directly with individual users and also allows for the creation of trends. (Hashtags.org)

Stay tuned next for week for my final post for this class.

 Vinny Napoleone

Hello again everyone,

As a continuation of my previous week’s post, I will be discussing the details of my final project in Content Strategy, Development and Marketing class. The brand I have chosen is Starbucks. The deliverable type for my final project will be a Podcast (series).

I chose this deliverable because I feel that this channel has not yet been utilized properly by Starbucks, and it should be. Starbucks has a loyal following, so it should be hard to get people to listen to the podcast series. In addition, Starbucks has been facing some public relations issues over the last few years and this gives Starbucks the opportunity to gain a voice.

Podcasts are easy to track the amount of listeners and could also pay for themselves with advertising. The podcasts will be intertwined with social media accounts, the Starbucks main website, and a corresponding blog. So to sum it up, with the economy in the fragile state that it is on, Starbucks needs a way to maintain loyalty, work on image, and continue bringing in more customers into their stores. These podcasts give Starbucks the opportunity to achieve these long and short-term goals.

Vinny Napoleone

Hello Everyone,

It has been a while since I’ve posted. Let me start by re-introducing myself, as this post is for my Content Strategy, Development and Marketing class. My name is Vinny, I am 28 years old, and I live in Manahawkin, NJ with my wife, Michelle and my 5 year old daughter, Annalise. I work in the heating and air conditioning industry as a service tech for the last 9 years. I am in the Internet Marketing bachelor degree program at Full Sail with the intentions on becoming a successful Internet Marketer.

For my final project in this class, I will be focusing on Starbucks as my brand. I have chosen Starbucks as my choice because it is a brand that I like and that I am also familiar with. I enjoy their products and like their marketing techniques. I am looking forward to creating a campaign around the Starbucks brand. I hope that this class will help me in the planning, implementation, and scaling of content marketing. Thank you all for taking the time to read my blog post.

Vincent Napoleone

Tonight I will be discussing the supposed “Death of Flash by HTML 5”. Although HTML5 is growing at a rapid pace, I don’t foresee Flash going away just yet. Here’s why:



A little over one-third of desktop web users are still using Internet Explorer 8 or older, which HTML5’s <audio> and <video> tags aren’t supported. That one-third is a huge amount of people that cannot experience the joys and wonder of HTML5. Flash has a stay of execution on the desktop front for some time to come.


Corporate Setting

According to Luke Reimer of Smashing Magazine, Flash is still growing on a corporate level through rich media, training solutions, and intranet applications. Its extensive capabilities make it a profitable and versatile choice for corporate applications.


Mobile Applications

ActionScript 3 is a great example of how Flash can be a powerful tool for creating comprehensive apps. ActionScript 3 provides excellent performance, has reusable code bases, and can enable highly complex applications with more ease.



(Source: http://www.w3.org/html/logo/downloads/HTML5_sticker.png)


HTML5 may be filing its niche in the web design market, but I do not feel that Flash will ever be completely gone. It still serves a purpose and will most likely reinvent itself in the future to fill the needs of the growing interactive media market. Flash brings compatibility across many different platforms and in turn, provides smooth consistency.


More info:


Vincent Napoleone